Your General Price List Online: What the FTC Requires and Why to Get Ahead
Your General Price List is the document the FTC Funeral Rule requires you to hand any person who asks about your services in person. Whether you should also put it online is one of the most common questions funeral homes ask right now, because the rule is under active review and families increasingly expect to see pricing before they ever call. Here is where things stand, and how to get ahead of it.
What the Funeral Rule requires today
As of 2026, the FTC Funeral Rule requires funeral homes to provide an itemized General Price List in person and to give price information over the phone. It does not yet require prices to be posted on your website. The FTC opened a formal review in 2022, and online price disclosure is the most actively debated potential amendment. No online mandate has taken effect, but the direction of the conversation is clear.
This article is general information, not legal advice. Confirm compliance specifics with your attorney or state board.
Why put your GPL online before you have to
- Families already shop online. More than 40 percent of families begin their funeral search on the web, while fewer than 40 percent of funeral home websites show prices. The home that shows its pricing is the one the price shopper trusts and calls.
- Price shoppers become cases. A family comparing options at midnight cannot call you. If your pricing is visible and they can begin arrangements online, the comparison ends with you.
- It signals honesty. In a trust business, hiding prices reads as having something to hide. Transparency is a competitive position, not just a compliance one.
- You will likely need to anyway. If the FTC finalizes online disclosure, funeral homes that already publish pricing will have nothing to scramble on.
How to do it well
Posting a scanned PDF technically puts your GPL online, but it does little for families or for you. The stronger approach: present your services and prices the way families actually choose, as clear packages and itemized options they can understand, select, and act on. That means pricing that stays consistent with your GPL, updates in one place when your GPL changes, and connects directly to the next step, beginning arrangements.
Where Parting Pro fits
Parting Pro lets funeral homes manage their GPL in the platform and present pricing to families through a branded online arranger, where services and merchandise are shown with clear pricing families can select and pay for at any hour. Instead of a static price sheet, your pricing becomes the front door of an arrangement, which is how homes using it turn online price shoppers into cases. For choosing the broader system, see our guide to the best funeral home case management software.
Frequently asked questions
Does the FTC require funeral homes to post prices online?
Not as of 2026. The Funeral Rule requires price information in person and by phone. Online disclosure is under active FTC review and is widely expected to be part of any updated rule, but no online mandate is in effect today.
What has to be on a General Price List?
An itemized list of the goods and services you offer with their prices, along with required disclosures. Your state may add requirements, so review specifics with your attorney or state board.
Is posting prices online bad for business?
Funeral homes that publish clear pricing generally win the families who are comparing online, because transparency builds trust and lets a ready family act immediately instead of calling a list of competitors.
Put your pricing to work
If you want your GPL working for you online instead of sitting in a drawer, book a 15-minute demo and we will show you what your pricing could look like as an online arranger.
Or read what funeral directors say about Parting Pro in their own words.