The Second Conversation Might Be the One That Matters Most
We talk a lot about the importance of the first call. But the second one? That might be the one families remember most.
When someone reaches out, even just to ask a question or check pricing, they’ve already done something hard. They’ve made the first move. Following up isn’t about convincing them to take the next step. It’s about honoring the fact that they took the first one. It’s not a task to check off. It’s a chance to show you care.
“You weren’t just another call.”
“I remember you.”
“I’m still here if you need me.”
💬 How Gentle Follow-Up Sounds
You don’t need a script. You don’t need a pitch. You just need to be present.
Try something simple like:
• Hi [Name], I just wanted to check in. I’ve been thinking about your family. If you have any questions or need to talk through anything, I’m here.
• I wanted to follow up on our conversation from the other day. No rush at all. Just checking to see if anything came up that I can help with.
• These decisions can be really hard. I completely understand. I’ll be here whenever the time feels right.
There’s no pressure here. No push. Just presence.
Because sometimes, silence on your end is actually someone else trying to find the strength to reach back out.
✅ What We’re Seeing Work
The funeral homes that follow up consistently, especially when the first call doesn’t lead to an immediate decision, tend to notice the same thing.
“We thought they were gone. But then they came back because of that one check-in.”
Most families just need a little more time. And when they do come back, it’s usually because your message felt personal. Not transactional.
The truth is, anyone can answer a phone. Not everyone takes the time to follow through.
That’s the difference families remember.
✨ Why the Second Call Matters
A follow-up isn’t just a nice gesture. It’s a quiet way of saying, “I haven’t forgotten you.”
For a family that’s still unsure or overwhelmed, that kind of care can be exactly what helps them move forward.
Taking a moment to jot down what they asked or what felt important in the first call gives you something to come back to. It makes the next conversation feel connected rather than starting from scratch.
🛠️ Make It Easier with Parting Pro
You don’t have to rely on memory. You don’t need to dig through notes or try to remember who said what.
Parting Pro makes it easy to:
• Log the first call
• Note what stood out
• Set a quick follow-up reminder in a day or two
Your message doesn’t have to be perfect. It just has to feel real. With the right tools in place, staying consistent becomes part of the care you already provide every day.
📣 Want More on This Topic?
Join this month’s live AMA where we’ll dive into how to follow up with confidence and care.
We’ll cover:
• What to say in a second conversation
• Real examples from funeral homes who do this well
• How to use Parting Pro to make follow-up feel natural instead of stressful
We’ll be sending out invites soon. Hope to see you there.